New Name, Same Customer Commitment: Mecco Transitions To Brady, Expanding Our Portfolio Of Identification Solutions

In August, 2025, a new bar was set in the manufacturing industry. MECCO was acquired by Brady Corporation, a global leader in identification and safety solutions. Together with Brady’s previous acquisition of Gravotech, an international leader in the marking and engraving markets for over 80 years, we are now home to the world’s most robust offering of marking and engraving solutions. Our core mission: to make products that make the world a safer and smarter place.

We will move forward under the Brady name starting May 11, 2026. As one organization, we’re excited to offer our customers something unique – the industry’s widest portfolio of identification products and solutions. Today, you have more options than ever to accurately and efficiently mark, track and trace your parts and solve your toughest challenges. 

Consider us your one-stop shop for product identification solutions – from labels to laser markers. 

While our name is changing to Brady, our commitment to our customers remains the same. Expect to see our innovative laser and pin marking products like the SMARTmark® OEM, LightWriter™ Laser Workstations and custom engineered solutions. We’ll continue to take a customized approach to serving our customers, partnering with you to collaborate, problem solve and transform what’s possible in marking and traceability.

Like MECCO, Brady has a long history of innovation. Both organizations have been serving customers for more than 100 years and, in that time, have grown exponentially in our respective areas of expertise. Now, we are essentially “putting our heads together” to help our customers increase safety, security, productivity and performance with high-performing products and exceptional customer service.  

Bigger – and Better – Together 

As part of the Brady team, we haven’t just expanded our footprint. We’re building a better future for our customers.

So, what can you expect from us going forward? In one word – more. 

More “End-to-End” Solutions: As supply chain complexity grows and competition intensifies, being part of the Brady brand opens doors to a wider range of identification technologies, all from a single partner. Our product catalog now includes flexible, high-visibility labeling for facility safety and product identification as well as direct part marking solutions, from high-contrast laser engravers to deep marking dot peen machines. 

More Traceability and Compliance: For customers in highly regulated industries like aerospace, defense, and medical devices, access to the full suite of Brady solutions strengthens the tools available for end-to-end component tracking. The patented EtherMark® integration solution helps manufacturers connect data points, while custom graphical user interfaces (GUIs) streamline operations. This is critical for preventing catastrophic financial losses during recalls.

More Innovation and Customization: With more than two centuries of combined industry experience, we are in step with our customers’ needs. Our combined resources allow us to create new solutions quickly, but also purposefully. This mindful approach to development results in both standard and custom products that are fine tuned to your specifications and can scale to your long-term goals. 

Expanding Capabilities Ahead

The exciting transition allows us to leverage our combined strengths to bring you even more product identification options and an elevated service experience. We appreciate your partnership and can’t wait to show you our expanding capabilities.

Stay tuned for more news from Brady. 

Contact us to learn how we can leverage these capabilities for your next project.